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Effective public relations exercise secures widespread coverage

Bettor.com, a new online social betting exchange, became the first online exchange to have a high street presence last week when they opened their Bettor.com shop in Holborn, central London.

To mark the occasion, three times world snooker champion, Ronnie O’Sullivan, took a break from competing to visit the store, meet fans and to attempt to beat his 147 fastest time.

During the event, Ronnie also spoke to the eagerly gathered media, which included The Sun, Sport magazine, BBC Radio Five Live, and Sky Sports.

The event therefore proved to be a public relations coup for the Bettor.com brand, with extensive coverage in the days and week following the event.

Media management for the event was handled by sports PR agency PHA Media. Account Manager on the Bettor.com account, Katie Matthews, said; “Ronnie O’Sullivan was the perfect choice for the event on Friday. As the world’s greatest ever snooker player, interest in him from the sporting media was of course rife, and he was on top form on Friday. He was comfortable and candid when chatting to all the journalists, which helped generate some fantastic coverage, and he also didn’t disappoint the lines of fans who turned up to meet him.

“It’s always nice to work with talent who make my life as a PR consultant easier, and Ronnie certainly did that.”

PHA Media will continue to work with Bettor.com as their PR Agency over the coming months to promote both the new online exchange and the high street shop.

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