There was no such video, however. Those who click the proffered link found themselves confronted by an "Age verification" confirmation box that read "Are you older than 18 years of age? Those who activated the button granted their permission for the link to be shared with their Facebook network. In this manner, the unsuspecting initiated the dispatch of automated entreaties to view the
Those who did click the "age verification" link eventually arrived at a (fake) YouTube page where they were asked to complete an online survey before being
allowed to view the video. This survey generated traffic and revenue for the scammers. Some who clicked on the fake YouTube page reported being taken to a hardcore porn page.
A later version of the scam offered a link to a video of a father who dropped his daughter to catch a foul ball at a baseball game. While there was video of such an occurrence, the link offered in the Facebook phishing scam actually took those who clicked it to the "spider under a girl's skin" con.
While such forms of phishing are not themselves viruses or trojans, they do sometimes entice the unwary into unwittingly downloading viruses or trojans via clickjacking — items labeled as one thing turn out to be very different things (e.g. the "Play" button mentioned above that instead grants permission for the scam to send notifications about the video to the dupe's contact list). While sometimes those "very different things" might be survey scams, at others they will be malware intended for installation on the user's computer. Therefore, it's a mistake to assume all buttons labeled "Play" or "Confirm" actually are what they appear to be