North America

VConnect Assures Nigerians of Online Safety

VConnect, one of Africa’s largest search engine platforms has assured its Nigerian customers of online safety, while transacting business on its website.
It gave the assurance at the recent 2013 annual science and technology conference and exhibition, with the theme – ‘Digital Technology and New Media:  Transforming businesses, challenging family values’,  which took place at the Lagos Business School in Ajah, Lagos.
Speaking at the event, General Manager, VConnect Global Services, Mr. Rustagi Deepankar, said: “In ensuring trust to its registered businesses, VConnect carries out an intensive verification process on all businesses registered on its website to assure users that they can do business with them”. He cited the example of a VConnect business owner who while being interrogated at a foreign airport gave his business details and showed means of identification but when the immigrations officer was not convinced and asked for more proof, he referred him to the VConnect website, and the officer was convinced.
This, he said, helped establish that he was the owner of a legitimate business in Nigeria.
According to him, “VConnect is focused on helping Small and Medium Enterprises (SMEs) in Nigeria by taking them online and building trust in their brands.
According to Deepankar, VConnect does not only provide information for emergency situations, but has also brought over 800,000 SMEs online. “The brand has gained the peoples’ trust as more than 3,000 businesses are added and verified daily.”
VConnect, he said, is a localised search engine, which was created to help Nigerians locate service centres and businesses around them rather than relying on information from limited sources, which sometimes lead to waste of time.
A current research carried out by the Nigeria Communications Commission (NCC), discovered that there are about 50 million Nigerians online daily and according to statistics released by the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), there are 17 million small and medium enterprises, 4 million of which are full structured businesses.
“Most SMEs are prone to using one-on-one sales methods, promoting businesses to their friends, neighbours, mosques and churches, and such businesses are the small giants waiting to erupt.  Combined, they would make a big fish. This big fish does not have any power until we infuse the power of digital technology into them” Deepankar further stated. 
He said the focus of VConnect is to empower and nurture Nigerian businesses and transform them by providing affordable means of advertising via targeted SMS, email marketing, lead generation, search engine optimisation, online business profile pages among other numerous options.
He advised business owners to seize the opportunity of registering their businesses on and upload photos, videos and contact details of the owners or personnel to contact.

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