Hyundai Motors Nigeria, again demonstrated its magnanimity when it donated two new Hyundai cars to support Africa’s film and TV industry at the just ended 2014 Africa Magic Viewers Choice Awards (AMVCA).
The vehicles; Hyundai Veloster three-door sports car and iX35 crossover were given to Michelle Bello for emerging winner in the ‘Trailblazer’ category of the award and to Pete Edochie, who was awarded ‘Industry Merit Award.’
This is the first time the Korean automaker’s country representative would support AMVCA since the show was inaugurated in 2013.
“We are proud to be associated with Africa’s distinguished movie stars and the film and TV industry,” Hyundai Motors said.
The company said the African movie industry has contributed immensely to the socio-cultural development and diversity of the African continent.
Mr. Jatin Nadkarni, Head, Sales and Marketing, Hyundai Motors Nigeria, who gave these remarks at a post event meeting also said: “Hyundai is a global brand with predilection for high quality with stylish and fluidic sculpture designs that not only revere Hyundai sporty and dynamic styling but seeks to compliment efforts geared at celebrating African culture and values.”
He commended the AMVCA initiative, describing it as yet another incentive to acknowledge African homogeneous socio-cultural heritage, which are divided into great number of ethnic cultures.
“We at Hyundai realise the need to enrich the process of education through the development of African culture and we appreciate the significance of cultural diversity,” Nadkarni said.
Hyundai Nigeria has lately been in the vanguard of CSR savvy companies, aiming to reinvent African music and arts.
For some time now, Hyundai Motor Nigeria has co-sponsored the Headies Awards – a foremost musical show dedicated to distinguished and upcoming artistes for their contributions to emerging Afro hip-hop and highlife music.
This year’s AMVCA took place at the Eko Exhibition Centre Lagos from where live broadcast signal was beamed to 50 African countries on DStv and Gotv channels.
The show featured orchestrated performances and appearances from the best African entertainers including singing actors, actresses and musicians from Nigeria, Ghana, Kenya, Uganda and other African countries.