One of Nollywoodâ€™s most anticipated awards in recent times, the AfricaMagic Viewers Choice Awards, AMVCA, is billed to hold this evening at the Expo Hall, Eko Hotel and Suites, Victoria Island, Lagos.
Though in its second edition, the glamorous awards ceremony will be screened live on DStv and GOtv to over 50 countries.
The event will feature some of the biggest names in the continent. Viewers can look out for must-watch performances from award-winning Nigerian musican, lkakadu, fresh from their recent performance at the World Economic Forum in Davos.
Also on the line-up is Channel O award winner Davido; acclaimed pianist and musician extraordinaire Cobhams; highlife hitmaker, Flavour and versatile vocalist, Waje.
According to the organisers, M-Net Africa, the awards ceremony will kick off at 4 pm with a special red carpet broadcast hosted by Channel O VJ Denrele Edun, alongside the sleek Eku Edewor as they welcome some of Africaâ€™s hottest stars to the glamorous event. Hosted by IK Osakioduwa and Vimbai Mutinihri of Big Brother Africa fame joined by Osas Ighodaro of AfricaMagicâ€™s Tinsel, the awards show will start at 7.30 pm local time.
M-net Africa reveals that a total of 29 awards including 9 voted for by viewers, will be handed out this evening with winners coming from a range of fields including acting, directing, writing, editing, costume design, sound, lighting, make-up, cinematography, and art direction across a variety of productions and genres, from drama and comedy features to documentaries, online video and short film. The anticipated moments of the night will be revealing the winners of the TrailBlazer, Industry Merit, and New Era Awards.
Also,announcing the winner of the Best Actress in a Drama category for this yearâ€™s edition will form another interesting highlight of the event. Already set to battle for the award are Nse Ikpe-Etim, Nkiru Sylvanus, Ivie Okujaiye, Stephanie Wilson and Veronica Waceke. Funke Akindele who got the most nomination nods for the second edition of the AMVCAs is also nominated for the same category, Best Actress in a Comedy for her roles in The Fighter, The Hero and Return of Sheri Koko.
Desmond Elliot and Bimbo Manuel also received nominations. But Osita Iheme a.k.a Pawpaw had the highest nomination among Nollywood actors in any category, making it the second time in a row he has been nominated for awards in the AMVCAs. Just like Funke, Osita has been nominated twice in the same category, Best Actor in a Comedy for his roles in â€œThe Heroâ€ and â€œThe Fighter.â€
Speaking on the AMVCA awards and the significant investment made by MultiChoice in the development of skills and talent in television broadcast on the continent, the Managing Director of M-Net Africa, Mrs. Biola Alabi said: â€œOur mission at AfricaMagic is a continued investment in African film and television and to continuously lend our support to developing homegrown African content.