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Head Coach of the national football team, Stephen Keshi who orchestrated Nigeria’s win at the African Cup of Nations last year, has been unveiled as a brand ambassador to one of the world’s leading beverage brand Pepsi.
Keshi alongside his assistant coach Daniel Amokachi and full back Elderson Echiejile were unveiled amidst cheers from the audience at an event tagged the “Pepsi Samba Party”. The inclusion of these new stars to Pepsi’s existing line-up of football ambassadors namely Victor Moses and Peter Osaze creates one of the most multi-talented and iconic line ups ever.
In appreciation, the “big boss” as Keshi is called thanked Pepsi for being a major supporter of the beautiful game of soccer and sports in Nigeria. “When I am on national duties, I always make sure I put in my best and when the going gets tough on the pitch, that’s when I dig deep and bring out something I never knew was there.
We may be very few on the pitch of play but we realize that our team actually comprises of 160 million Nigerian fans who always support and cheer us on. Pepsi is a great brand and I am happy and honoured to be associated with it”
Head of Marketing, Seven Up Bottling Company Plc, Mr. Norden Thurston, said, “Here in Nigeria, the passion for football knows no bounds.
With Pepsi’s fantastic new line up this passion is set to rise higher than ever before as fans and consumers from across the country identify with Pepsi football stars they admire” He went on to add that “Keshi and our other brand ambassadors have always made us proud and it was now their moment to shine.”