Tata to increase market share with Manza

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In our 2012 end of the year analysis, we identified the Tata Manza as one of the sedans to watch out for this year. The Indian-made Compact sedan introduced into the Indian domestic market last year has proved itself as one of the fastest selling sedan in its class, boasting of class-leading features.

The four cylinder Tata Manza is equipped with five-speed manual transmission which is reputed for its class-leading efficiency. An improve version of the old Tata Indigo, the Manza engine develops power output of 66KW@ 6000 rpm with its MPFI fuel injection engine. Manza’s torque is 116Nm @ 4750 rpm.

Built to the toughest industry specification, the Manza is equipped with independent lower wishbone Mcpherson Strut type suspension in front while the rear suspension is semi-independent twist beam with coil springs and hydraulic shock absorbers.

Boasting one of the largest luggage compartments in its segment (460 litres), the Manza has a spacious interior that compares with sedans in the upper segment. Ergonomically designed seats, a 2 DIN music system and hands-free communication enhance the comfort level in the car.

A modern sedan by every standard, the Manza is loaded with latest features that are usually found in cars in the luxury segment.

Infrared remote for music system, ipod compatibility, collapsible steering, music system with MP3 and USB, cabin Lamp delay, and vanity light are some of the interior features of the all-new Manza.

The Manza is also packed with array of security feature to prevent it against being stolen or from intruders. Transponder type key with ignition cut-off, immobilizer-fuel cut-off, chime and buzzer.

Also fitted to the Manza are numerous safety features such as anti-Locking brake system (ABS), and Electronic Brake-Force Distribution (EBD). Despite all the attributes of the all-new Manza, Vanguard Motoring gathered that Tata Africa Services Nigeria Limited is offering it at a very competitive price.

With the price advantage and outstanding value, the Manza comes with three years/100,000km warranty, (depending on which comes first).

A Tata source told Codewit Agency that the company is planning to take huge share of the passenger car market with the all-new Manza which is due for launch in the early quarter of the year.


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