Nestle Nigeria has entered the Lagos markets with Maggi Chicken cube; an extension of the existing Maggi brand.
Speaking during a media launch of the product, the Category Business Manager â€“ Culinary, Guy Kellaway said the new product is part of ongoing effort to constantly improve NestlÃ© products and make them tastier, healthier, and affordable, with better nutritional value.
He said: â€œWith the new MAGGI Chicken cube added to our seasoning range, we aim to deliver the best chicken seasoning in the market, delighting our consumers, rewarding our retail partners whilst maintaining the highest levels of quality that MAGGI is known for.â€
He described the entry of the new offering into Lagos markets and surrounding neighborhoods as the first of many steps taken by NestlÃ© to launch the new product into the Nigerian market.
â€œWith a vibrant, intense and rich chicken flavor, Maggi Chicken not only gives consumers a wider choice of maggi tastes but also ensures that we satisfy the taste and need of every woman in the kitchen, which is to create meals worthy of celebration by her family and friends,â€ he said.
He further stated that the introduction of the new entry was in response to rising demands for a rich, tasty chicken seasoning, among consumers.
According to the Brand Manager, Maggi Flavors, Mr. Emeka Nwodo, the new seasoning enters the market in a strong position. â€œWith a vibrant, intense and rich chicken flavor, the new product not only gives consumers a wider choice of Maggi tastes but also ensures that we satisfy the taste and need of every woman in the kitchen, which is to create meals worthy of celebration by her family and friendsâ€ he said.
Meanwhile, the company has stated that the launch of the new product will commence with activations that will hold at major markets in Lagos. Among other places, the company has indicated that the activations will hold at; Ojuwoye and Mile 12, Agege and Ikotun. Activities include flash mob presentations, shopper promotions and cooking competitions in the MAGGI pop-up kitchens are said to have been put in place to support the experiential marketing.