Following the recent launch of broadband awareness campaign in Lagos by the Minister of Communications Technology, Mrs. Omobola Johnson, the federal government has inaugurated a Media Advisory Committee that will further drive the campaign.
The 15-member committee, which is made of media professionals, is expected to assist the communications partners to create immense publicity for the broadband awareness campaign.
The federal government, through the Ministry of Communications Technology and the Nigerian Communications Commission (NCC), has taken the broadband campaign awareness to core international investors at different telecoms fora organised by the International Telecoms Union (ITU) in Dubai, UAE and Bangkok in Thailand.
Having succeeded in introducing the nation’s broadband plan and its benefits to core investors, the federal government decided to have a soft launch on broadband awareness for Nigerians, and went ahead to inaugurate the Media Advisory Committee. The committee is also expected to educate the public on what broadband is all about and how Nigerians can easily have access to broadband in various locations where broadband exists.
Members of the Committee include: the Managing Director of Compact Communications, Chuddy Oduenyi as Chairman, Managing Director of Leap Communications Limited, Muyiwa Akintunde as Secretary; Efem Nkanga from the Ministry of Communications Technology; Aaron Ukodie from E-World Magazine; Kunle Adekoya from Vanguard Newspapers; Shina Badaru from Technology Times Newspapers; Emma Okonji from THISDAY Newspapers; Bayero Agabi from AIT Info Tech; Reuben Okala from NTA; Chioma Ezike from Radio Nigeria; and Ufoma Daro from E-Business Life Magazine.
Others: Mkpe Abang from IT & Telecom Digest Magazine; Remmy Nweke from Digital Sense Newspapers; Tolu Ogunlesi from Social Media, and Bill Okonedo from BusinessDay Newspapers.
Performing the formal inauguration, Vice Chairman of the Broadband Council, Ernest Ndukwe, enjoined members of the committee to take the broadband campaign initiative very seriously, explaining that government is very much interested in making broadband available to Nigerians, through the campaign.
“Broadband remains critical to the development of Nigeria and to the individual. Anyone that is not able to use digital devices, is not part of the digital world. We want to ensure that every Nigerian is a digital native, no matter how remote they may be located. Attention is often directed to urban and semi urban areas by those who provide infrastructure, but the broadband campaign is intended to reach out to those in rural communities as well,” Ndukwe said.
According to him, a focus campaign on broadband awareness is to make people become aware of the service and subscribe to it as soon as the service gets to them.
Explaining the roles of the committee, Technical Consultant to the Minister of Communications Technology, Mr. Jinmi Oluanuiga-Sonuga said it would among other things, create awareness for the Nigerian National Broadband Plan; foster demand growth and broadband adoption; encourage local and state governments in driving the adoption of broadband; educate Nigerians on the need to have broadband connectivity, and also educate them on where and how to get broadband.