Markets

Chicken Republic Upgrades Outlets Ahead 2014

Chicken Republic has recorded remarkable progress in the upgrade of its outlets across the country. A statement issued by the company indicated that the project, which involves internal and external make-over, was initiated in a bid to give its teeming customers a whole new brand experience.
 
According to the statement, the exercise has so far been completed in numerous chicken outlets including Lekki Phase 1; Chevron Axis of Lekki; AdeolaOdeku, Victoria Island; Awolowo Road, Ikoyi and Coker Road, Ilupeju, among other places
 
Managing director the company, Mr. Deji Akinyanju, was quoted as saying that it was in response to consumer feedback for a modern and fresh ambiance.
 
He said: “The renovations are our way of responding to the desires of our teeming and enlightened customers across the country and beyond. Our aim is to offer them more contemporary restaurant environments that are welcoming and comfortable. This way, our customers can sit back and relax as they enjoy our soulfully spiced chicken."
 
He expressed optimism that the renovations  will give the brand a competitive edge in the QSR industry.
 
On her part, Susan Rotimi, Head Marketing & PR, said the renovations were in line with the brand’s policy of constantly raising the standards in the industry.
 
"As a world class modern African brand, we realise the importance of constantly raising quality and standards in order to improve customer brand experience across all touch points," she said
 

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