The campaign for corporate philanthropy got a boost recently when the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) threw its weight behind the Committee Encouraging Corporate Philanthropy.
A statement signed by the Head Media and Publicity Committee of the institute, Dr. Grace Achum, stated that the chairman of the chapter, Mr. Joseph Okonma, made the stand of NIPR known during a courtesy visit paid to the Ilupeju office by CECP-Nigeria.
Okonma, who was quoted to have expressed delight at the activities of the non-profit body for their efforts in fighting the cancer scourge, pledged the commitment of the institute in promoting future activities of the group.
CECP-Nigeria is an initiative co-promoted by six of the core bodies of the Organised Private Sector in Nigeria; namely: the Institute of Directors (IoD), the Lagos Chamber of Commerce and industry (LCCI), the Nigeria Employers’ Consultative Association (NECA), the Nigerian Association of Chambers of Commerce, Industry, Mines & Agriculture (NACCIMA), the Nigerian Institute of Management (NIM) and the Nigerian Stock Exchange (NSE).
The specific goal of CECP-Nigeria is the acquisition of 37 mobile cancer centres (MCCs) for the screening and early treatment of cancer in all parts of Nigeria.
According to Coordinator of the 2013 Focal Project, CECP-Nigeria & National Coordinator, National Cancer Prevention Programme (NCPP), Dr. Kin J-Egwuonwu, Nigeria has the thirteenth lowest life expectancy in the world.
Most Nigerians do not live to retire, to attend their children’s graduations or weddings, to see their grandchildren, or to enjoy the fruits of their labour. Cancer is a major contributor to untimely death in Nigeria. According to global statistics, over 100,000 Nigerians are diagnosed with cancer every year, and 80,000 die (10 deaths every hour!) with a death ratio of 4:5!
On CECP-Nigeria desired collaboration with NIPR-Lagos, the Executive Secretary CECP-Nigeria, Abia Nzelu, stated that it seeks the collaboration of NIPR in Utilisation of NIPR’s media network (online and offline) to promote the two donation codes (‘44777’ and ‘777526’), among all Nigerians, while simultaneously disseminating information about cancer. And adoption of the principle of promoting one major community project each year, in tandem with CECP.