Coming behind Airtel, the mobile telecommunications giant, MTN Nigeria, has introduced an airtime-based life insurance service for its subscribers, in collaboration with one of the leading insurance companies in the country.
The mobile telecoms company described the product as “a simple and convenient way subscribers can access an affordable life protection plan directly from their mobile phones.”
The Chief Enterprise Solutions Officer at MTN, Mr. Babatunde Osho, made this known in a statement in Lagos recently saying for N15 daily, subscribers could enjoy a N350,000 life insurance cover.
The policy, according to him, covers medical expenses incurred in case of accidents and also pays benefits, in the case of accidents resulting in permanent disability or demise.
“This service would help make insurance available and accessible to a vast portion of the Nigerian uninsured population. Interestingly, this initiative would eliminate the seeming complexities and paperwork often associated with insurance and make it attractive and convenient for Nigerians,” Osho said.
He said this innovation was coming on the heels of MTN’s mission of providing tailor-made solutions that meet the needs of its teeming subscribers thus enriching the quality of lives of Nigerians.
He said the importance of having insurance cover could be over-emphasised, adding that MTN has created an affordable platform for subscribers to get their covers with ease and convenience.
“With MTN Y’ello Cover, subscribers on the MTN network can enjoy the convenience of paying on a daily basis and not have to worry about upfront payments. The service underlines the frontline role of MTN Business in leading the delivery of a bold, new digital world and making customers’ lives a whole lot brighter, in line with the vision and mission of MTN Nigeria,” he said.