Samsung Electronics West Africa has announced that it is bringing the spirit of Samsung Smart Africa tour to Lagos, offering Nigerians the opportunity to engage with its latest technologies at an exhibition scheduled for November 2 in Lagos.
The essence, the company noted, is in furtherance of its commitment to rewarding and inspiring consumers in communities in which it operates.
Speaking at a press briefing to announce the initiative, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, said the initiative would present a platform for the company to share its products, philosophy and processes with consumers and stakeholders.
Kim said it would also provide them with first-hand exposure to the latest innovation in all of its product categories, including audio-visual and home appliances, mobile phones, digital cameras and IT solutions that are built for Africa and promote a smarter way of living.
“In our more than ten years of doing business in Nigeria, we have seen the country’s rapid evolution to a technology-savvy market that is heavily reliant on same to drive everyday life. We are happy that Nigerians have given us the opportunity to play a major role in this evolution," Kim said.
He added, “Today, the Samsung brand has a huge percentage of the consumer electronics and digital media market in Nigeria and indeed the whole of Africa. This is a testament to our understanding of the unique needs of the African market and Africa as a whole. We are very proud to open up our brand to consumer engagement and to support our communities with the Samsung Smart Africa Tour. This is our way of showing our appreciation to our loyal customers."
In addition to providing consumers with the opportunity to interact with Samsung’s products, the exhibition to mark Samsung’s Smart Africa Tour in Nigeria will also feature hourly lucky dips with prizes from Samsung’s range of premium products, karaoke competitions as well as entertainment for children. Registration for participation at the exhibition has already commenced on Samsung’s web and social media sites.
Samsung’s sales and help desk professionals will also be on hand to provide consumers with information on how to go about product repairs and the company’s service channels at the event.
Samsung’s tour leverages on three key strengths – new technology, innovative products and creative solutions, which, according to Kim, would enable the company engage Nigerians with the Samsung brand story and also give back to society through its corporate social responsibility activities.