Africa

PESTEL ANALYSIS: A REPORT ON UNILEVER

The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. […]

Africa

Thousands demand Mubarak’s ouster in new Egyptian protests

CAIRO, Egypt — Tens of thousands of Egyptians broke curfew Saturday to march in Cairo and other major cities in a clear message to U.S.-allied president Hosni Mubarak that nothing short of his resignation would end anti-government protests. The police, who were the targets of much of Friday’s violence, had vanished from the streets and […]

Africa

Shell denies oil spill allegation

The Shell Petroleum Development Company of Nigeria Limited (SPDC), on Tuesday, denied the allegation, which was credited to Amnesty International and Friends of the Earth International, that it was not environmentally friendly, insisting that since 1996 it had been reporting its oil spill data across the Niger Delta region. The company, while reacting to the […]