Once again, the Internet is agog because of one person…Kim Kardasian also known as Kim K, Kanye West wife, Ray J ex and her very popular TV shows keeping up with the kardashians.
Well if you don't know her, here is what Paper Magazine, the magazine she covered their front page have to say about her:
"If you know nothing else about Kim Kardashian, you know that she is very, very famous. Some would say that's all you need to know. At press time, she has 25 million Twitter followers, about a million less than Oprah Winfrey and nearly 5 million more than CNN Breaking News. Her Instagram account, where she is a prolific purveyor of selfies, is the site's third most popular. You can't walk through a supermarket without glimpsing her on a multitude of tabloids whose headlines holler about her relationships, her parenting style and the vicissitudes of her ample curves. But she has also graced the covers of highbrow fashion bibles like W and Vogue; with her now-husband, Kanye West, she appeared on the latter above the hashtag ?#worldsmosttalkedaboutcouple?, creating a furor that made it perhaps the ?#worldsmostcontroversialcover?" (Paper Magazine, 2014).
I am going to base my logic in two premises. Moral angle and the brand angle.
From the moral angle, i am really scared about what the future of our young girls who see this woman as their role model will be. I am so scared that the world is changing for our women. Covering ones body looks very out of place now. People take nude pictures and post it online with the tag leak. People video themselves having sex and post it online as leak. Now releasing nude to the public is no longer referred to as improper but people are beginning to accept it. With the rate these celebrity role models are going, we may all be living in the garden of Eden, all naked in less than 25 years time to come. I am also scared and want to iterate that it does not tell well for a mother to still indulge in such lifestyle be you a celebrity or not. To me, it is absurd and pure profanity taking to the highest level.
On branding angle, she indeed broke the internet. In modern day history, if my memory serves me right, she is the first celebrity to reveal the full frontal view of her nudity for magazine cover. She has not only toppled Rihanna, She has also made a mess of other celebrities that show their butt only. Watch out for the endorsement she will get within the next one year. Sex indeed sells.