ETISALAT Nigeria, Tuesday, announced that it has hit 15 million subscribers base at the start of business this year. This achievement, according to Etisalat, represents a market share of over 15 percent in just over four years of operations.
By that standard, the telecom company considers itself one of the most successful late entrant telecom companies globally.
Chief Executive Officer of the company, Mr Steven Evans said: “at the beginning of 2012, we were moving towards 11 million subscribers. Now, 12 months later we have added four million active subscribers to our base, this is a phenomenal achievement.
“We have shown an innate ability to turn challenges into opportunities. With this mindset and our focus on quality, innovation and the customer, we have been able to listen, attract, reward, retain and expand our customer base over the last 12 months.”