After successfully establishing itself as a reference point in education and the environment, Sterling Bank Plc is set to make its mark in the entertainment industry as it sponsors two private screenings of the film, ‘Half of a Yellow Sun’ .
The film, according to a statement from the bank, is an adaptation of Chimamanda Adichie’s novel which depicts the relationships between the four prime characters and how these were affected by the Nigerian Civil War, and the triumph of love over war.
The screenings, which would hold over the weekend in Lagos, is exclusively for the customers of the Bank and is aimed at rewarding loyalty and sustained business relationship.
This, according to the Group Head, Strategy & Communications, Mr. Shina Atilola, was in line with the major Corporate Social Responsibility (CSR) initiative of the Bank, which focuses on education, entertainment and the environment.
The film, which was directed by Biyi Bandele, featured stars like the British -Nigerian actor Chiwetel Ejiofor, Hollywood actresses Thandie Newton and Anika Noni Rose and veteran Nigerian entertainer Onyeka Onwenu. The lead cast is supported by several Nigerian actors including Genevieve Nnaji, O C Ukeje, Zack Orji, Tina Mba and Gloria Young. It also stars John Boyega and Joesph Mawle.
Atilola explained that the partnership between the Bank and the entertainment industry was one of great importance to the brand as it further deepens its involvement in entertainment, covering sports with partnerships with the national School Sports Festival NSSF nationally, the Arsenal Partnership globally and the hosting and screening of a critically acclaimed global movie Half Of A Yellow Sun is just another step in that direction.
“We are committed to establishing the Bank as a dedicated and focused brand leader in the area of education. We have published two books on Financial Literacy for children: My Little Money Book & Funds. Likewise, we are keen to further strengthen our position in the entertainment industry by supporting its growth, development and creating value across all segments", he said.