Robb Ointment from the stable of PZ Cussons, in the bid to further consolidate on its leadership in the medicament market segment is connecting its consumers across the country with the Mobile Relief Centre. The brand which recently introduced Robb 2ml in a new ease to open convenient plastic pack is using the Hot Robb Mobile Relief Centre to not enlighten the public on its unique offerings but to provide free massaging and medical checkup for its consumers.
According to a statement issued in Lagos, the Pan Nigeria Campaign will include; Free medical check-up (Blood pressure and consultation with a certified physiotherapist), Free massage to consumers as recommended by the physiotherapist, Five a side football competition in the community, Free sampling to new consumers, Sales and distribution to new outlets (pharmacies and chemists).
Speaking on the brands’ campaign, the marketing manager, PZ Cussons, Charles Nnochiri explained that the Mobile Relief Centre is designed to further bring the unique values and promises of Hot Robb brand to the public “We are giving our consumer free product sampling and free massaging to assure them that the brand can deliver on its promises; we are also providing free medical checkup to ensure that our consumers have the right medical application during the activations” he said.
Through the campaign, the brand will Give 5,000 people free medical check-up and consultation with the medical personnel, Massage 2, 700 consumers Nationwide and Give free samples to 27,000 people.
Speaking further the marketing manager added that the brand is organizing the 5 aside Community Football Competition across the country to connect with the core passion of its target publics. “We believe in promoting the core passions of our consumers which is while we are organizing the 5 aside community football competition, along with the Mobile Relief Centre of which the first phase is ongoing in Lagos, Ibadan, Aba and Onitsha” he added.
On his part, the Brand Manager, Robb, PZ Cussons, Kolawole Akintimehin took time to enlighten the consumers on various offerings of the brand and the need to identify the specific conditions for application. “Hot Robb is specially designed for Muscular aches and pains while the Robb Original is for cold, Nasal Congestion, and mild pain” he noted.
He however encouraged consumers to patronize the Robb Original during this period as the harmattan sets in as a reliable lip balm.