MTN Nigeria has achieved another milestone as its Callertunez service has grown to become the largest distribution platform for music in Nigeria, with over 17 million subscribers – a record in the telecommunications industry.
Launched in 2008, MTN Callertunez has been found to be one of the unique solutions to the distribution problem in the Nigerian music industry as it is impossible for the service to be pirated or duplicated. Nigerian artistes are thus provided with a credible means for monetising their content. The service currently offers Nigerians a library of over 12,000 Callertunez from various artistes.
A key strategic focus for MTN is to connect Nigerians with their passion for music, and the organisation constantly demonstrates this via innovative marketing initiatives some of which are Project Fame and MTN Songstar.
To commemorate Nigeria’s 53rd Independence anniversary, MTN is rewarding over 2,000 loyal subscribers on the service with high-end smartphones and other exciting prizes for 53 days. Subscribers will be selected in all regions across the nation and prize presentations will be made accordingly.
Speaking on the landmark, the Chief Marketing Officer, MTN Nigeria, Larry Annetts, explained that MTN is always at the fore-front of creating milestones in entertainment and digital innovation. “Through this service and more in the pipeline, we hope to continue to support the Nigerian entertainment industry.”
To further excite and make it easier for customers to discover their favourite songs on MTN Callertunez, a Facebook app and a smartphone app for the service will both be launched before the end of the year, according to Annetts.