South Africa’s premier soccer league have stopped one of their clubs from playing a prestige friendly against Liverpool this month saying it would take publicity away from the country’s cup final.
Ajax Cape Town have been refused permission by the league to play a friendly against the English club in Cape Town on May 21 in a move that was immediately criticised.
“We don’t allow international friendlies while the season is still on because it competes with our own events and our own sponsors,” said the league’s general manager Derek Blankensee on Wednesday.
South Africa’s cup final, sponsored by the banking group Nedbank, completes the season on May 25, four days after the proposed friendly. The last round of league matches is on May 18.
“This is the biggest game of the season for our sponsor and we want them to get the exposure they deserve,” Blankensee added.